About Robust / Independent media expertise

BIG THINKING.
REAL PEOPLE.
ROBUST MOVES.

We’re an independent, Level 1 B-BBEE media management consultancy. We connect strategy, planning and buying around one thing: what your business needs to achieve.

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How we show up

INVESTED IN
WHAT HAPPENS NEXT.

Your brief is our starting point. We bring research, planning, negotiation and optimisation together, so every decision moves in the same direction.

01 / Independent thinking

Your goal sets the course.

We build the media approach around the business challenge and the people you need to reach.

02 / Connected expertise

Specialists. One team.

Strategy informs planning. Planning guides buying. Campaign learning feeds the next move.

03 / Clear accountability

Stay close to the work.

Agree on what matters, monitor delivery and keep decisions connected to the campaign objective.

Built to work together

YOUR TEAM.
OUR FIREPOWER.

We can lead your media work or collaborate with your internal team and existing agency partners. Traditional and digital channels are part of the same conversation.

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Our Team

YOUR CAMPAIGN.
OUR PEOPLE.

Strategists, planners, buyers and specialists. Real people who get invested in what happens next.

Jared Pillai. Founder & CEO

Jared Pillai

Founder & CEO

Dwain Rootman. CFO

Dwain Rootman

CFO

Jonathan C. Carlos. COO & Buying Head

Jonathan C. Carlos

COO & Buying Head

Christian Gwandure. Group Accounts Director

Christian Gwandure

Group Accounts Director

Jonathan Abrams. Managing Partner Commercial

Jonathan Abrams

Managing Partner Commercial

Taryn Naledi Hood. Strategy & ATL Head

Taryn Naledi Hood

Strategy & ATL Head

Mandy Papenfus. Digital Operations Head

Mandy Papenfus

Digital Operations Head

Margie Carr. OOH Head

Margie Carr

OOH Head

Stephan Roach. Digital Client Services Head

Stephan Roach

Digital Client Services Head

Experience across leading brands

1Life
1st for Women
Auto & General
AB InBev
Abbott
Bavaria
BMW
The Body Shop
Budget Insurance
Dettol
DialDirect
Kix
Miller Genuine Draft
MINI
Momentum
Nurofen
Reckitt
Striped Horse
Strongbow
TikTok
Virseker

A few straight answers

GOOD QUESTIONS.
CLEAR ANSWERS.

What does Robust Marketing specialise in?

Media strategy, media planning and media buying across traditional and digital channels.

Can you manage digital and traditional media?

Yes. Our capabilities span television, radio, out-of-home, print, search, social, programmatic, display and video.

Can you work with our existing agency?

Yes. We can work independently or alongside your internal and external marketing partners.

How do you measure success?

Against agreed marketing and commercial KPIs, from reach and leads to conversion and media efficiency.

Do you manage campaigns outside South Africa?

Yes. Robust supports South African and international campaign requirements.

Start a conversation

READY FOR
YOUR NEXT MOVE?

Bring us your ambition. We’ll help turn it into a connected media plan.

Colleagues discussing a project