Home – Robust Marketing

OUT-OF-HOME MEDIA

Put your brand where people move.

Strategic billboard and out-of-home media that gets your brand seen in the right places.

Start with the business goal+

. Media Strategy. Planning. Buying

RADIO MEDIA

Be heard by the people who matter.

Radio planning and buying built around audience, location, timing and reach.

Start with the business goal +

. Media Strategy. Planning. Buying

TELEVISION MEDIA

Show up in the moments people remember.

Television media planned for reach, relevance and measurable business impact.

Start with the business goal +

. Media Strategy. Planning. Buying

MOBILE MEDIA

Reach customers wherever they go.

Mobile-first media that connects your brand with audiences across the customer journey.

Start with the business goal +

. Media Strategy. Planning. Buying

DIGITAL MEDIA

Turn attention into measurable action.

Paid search, social, programmatic, display and video connected to your business goals.

Start with the business goal +

. Media Strategy. Planning. Buying

Our Core Services

Media built around business goals.

Media Strategy

Define the right direction for your brand.

Explore strategy +

Media Planning

Turn strategy into a clear, effective plan.

Explore Planning +

Media Buying

Get the best value across every channel.

Explore Buying +

Growth Partners

Bring opportunities. We turn them into results.

Partner with us +

Strategy, planning and buying, connected to your business goals.

Strategy. Planning. Buying.

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20 Years
Experience

Two colleagues collaborating on laptops

RobustCircle

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About Company

An independent media partner focused on growth.

We help brands get more from their media investment through strategy, planning and buying, backed by real expertise and a commercial mindset.

Paperplanes

The Robust approach

Strategy. Planning. Buying. Measurable growth.

Our Partners

Partners That Drive Performance

Our Portfolio

Latest Case Study

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Marketing,Consultant

Business Strategy & HBS Online

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Marketing,Consultant

Business Strategy & HBS Online

Colleagues collaborating in an accessible office

Marketing,Consultant

Business Strategy & HBS Online

A diverse group of colleagues walking together through an office

Marketing,Consultant

Business Strategy & HBS Online

How We Work

One connected media model

Media Strategy
Media Planning
Media Buying

Define your audience, opportunity and investment priorities before committing budget.

Audience and market intelligence

Investment priorities

Connect channels, timing and budget in a practical plan built around your audience.

Channel mix and timing

Budget allocation

Negotiate placements, monitor delivery and optimise your media investment.

Negotiation and delivery

Campaign optimisation

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Level 1
B-BBEE

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Independent expertise. Clear accountability. Discuss your media brief

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Our Team

Specialists who care about the outcome

Founder & CEO

Jared Pillai

jared.no.bg

CFO

Dwain Rootman

Dwain-Rootman.v1

COO & Buying Head

Jonathan C. Carlos

Group Accounts Director

Christian Gwandure

Christian

Managing Partner Commercial

Jonathan Abrams

Jono.Trimmed

Strategy & ATL Head

Taryn Naledi Hood

Taryn

Digital Operations Head

Mandy Papenfus

Mandy

OOH Head

Margie Carr

Margie-Carr

Digital Client Services Head

Stephan Roach

Stephan-Roach

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Business professional discussing a project at a Lagos office meeting

FAQ

Your questions about working with Robust

Explore our media capabilities, how we collaborate with your team and how we measure results. These answers will help you plan your first conversation with Robust.

What does Robust Marketing specialise in?

Media strategy, media planning and media buying across traditional and digital channels.

Can you manage digital and traditional media?

Yes. Our capabilities span television, radio, out-of-home, print, search, social, programmatic, display and video.

Can you work with our existing agency?

Yes. We can work independently or alongside your internal and external marketing partners.

How do you measure success?

Against agreed marketing and commercial KPIs, from reach and leads to conversion and media efficiency.

Do you manage campaigns outside South Africa?

Yes. Robust supports South African and international campaign requirements.

Why Robust

Business before channels

Independent advice, clear accountability and media decisions grounded in your business goals.

Transparent investment

Clear plans, reporting and reconciliation give you visibility over your media activity.

Continuous optimisation

We adjust campaigns as performance, audience behaviour and market conditions change.

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Brands We've Served

Experience Across Leading Brands

From Strategy to Delivery

Media insights

by riaz

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SEO & Content Writing

2 Comments on Product launch move the needle. Out of scope drink
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9 October 2023

Product launch move the needle. Out of scope drink

by riaz

blog-3

Digital Marketing

2 Comments on Going forward out of the loop pull in ten extra bodies
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9 October 2023

Going forward out of the loop pull in ten extra bo

by riaz