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Selected work / Outdoor campaign creative
AUTO&
GENERAL.
Campaign creative adapted for airport, gym, mall and roadside environments. Three briefs show how the message changed with the placement.
01 / OR Tambo Airport
READY.
SETTLED.
GO.
The brief called for static out-of-home creative at OR Tambo Airport to support awareness of the Xtri event. The artwork brought Auto&General’s brand language into airport advertising formats.
02 / Planet Fitness
A MESSAGE BUILT
FOR THE GYM.
Digital out-of-home creative for Planet Fitness gym environments supported the Xtri event brief. Cycling imagery and the “Ready, settled, go!” message connected the campaign with the fitness setting.
03 / Valentine’s tactical campaign
GOT IT?
INSURE IT.
A tactical creative campaign for mall and roadside digital screens. Jewellery imagery gave the insurance message a seasonal context, with artwork adapted to wide and portrait placements.
This showcase presents the creative work documented in the campaign deck. Performance results were not included in the supplied material.
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