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Campaign showcase / Localisation & production
TIKTOK
SOMALIA.
A trust campaign brought platform messages into Somali across digital display, radio, television and a campaign microsite.
The brief
LOCAL LANGUAGE.
CONNECTED MESSAGES.
The campaign centred on age eligibility, safety and screen time. The production brief called for English communications to be translated into Somali and adapted across multiple media formats.
01 / Localisation
Make the message understood.
Translate campaign communications into Somali and carry the message across the creative formats.
02 / Production
Bring it to life.
Design and animate display banners, source and record voice-over, develop storyboards and produce television edits.
03 / Digital experience
Give the campaign a destination.
Design the campaign landing page within TikTok’s H5 microsite environment.
Digital / Online publishers
THREE MESSAGES.
MULTIPLE FORMATS.
Seven animated display creatives were produced for each of the three core campaign messages. The examples below show the Somali executions supplied in the deck.
Radio & television
ON AIR.
ON SCREEN.
The production scope covered voice-over sourcing, studio booking, recording and editing, alongside television storyboarding, production and edits. Play the supplied campaign examples below.
Radio campaign spot 1
Radio campaign spot 2
H5 campaign microsite
A PLACE FOR
THE FULL STORY.
The H5 landing-page design gave the campaign messages a shared digital destination. The supplied layout brings the age, safety and screen-time themes into one mobile experience.
Scope and creative examples are documented in the campaign presentation. No performance results were supplied for this project.
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